Op Ed

Op Ed: Marc Casto On The Need For A ‘SuperProfile’

Casto Travel Philippines CEO Marc Casto is impressed by the potential of integration of the artificial intelligence tool Bard into Google’s applications. Unlike traditional static profiles, a new “SuperProfile” adapts to travelers’ changing preferences by using extensive data from emails, search history, social media and more. Casto explores the possibilities and emphasizes the importance of…

Op Ed: Tony O’Connor On A Rethink For Buyer Associations

Consultant Tony O’Connor updates his thinking on industry associations with a new twist as he perceives a great realignment in buyer-supplier dynamics. Travel buyer associations are an important part of the business travel landscape. They are the vehicle that can enable disparate buyers to join forces and have a say in the issues and changes…

Op Ed: David Jaqua On What’s Ahead For Corporate Airline Contracts

Corporate contracts are changing at American Airlines and United Airlines. What’s going on with the value proposition on each side of the table? Industry veteran David Jaqua, an expert on corporate air travel data and former leader at Prism Group, acquired by Sabre in 2012, advocates for tried-and-true practices filtered through the lens of today’s…

Op Ed: Mike McCormick On Misconceptions, Trends And The Canary In The Coal Mine

For former Global Business Travel Association executive director and veteran corporate travel executive Mike McCormick, there’s no fighting the changes travel management now faces and no avoiding uncertainty. The American Airlines NDC-powered pricing mandate beginning now is signaling a major inflection point in the travel industry. It is the canary in the coal mine. However,…

Op Ed: Julian Moro Of International SOS On Duty Of Care In Ukraine And Beyond

Every crisis offers lessons and the war in Ukraine is no exception. Overlapping emergencies especially put critical event managers to the test and expose program deficiencies. Julian Moro, an SVP and regional security director at International SOS, shares gaps observed during the past few years and ways to improve corporate duty of care. Just over…

Op Ed: Martin Warner On NDC Readiness And The Economic Impact

Former CWT executive Martin Warner, of late a consultant to various players in corporate travel, knows as well as anyone the impact that distribution changes have on travel management economics. Here he reminds us that’s an unresolved issue with NDC. The recent article in The Company Dime on “readiness” for NDC was an excellent summary…

Op Ed: Bryan Holmes On Upgrading Your TMC RFP By Thinking Slow

Intuition rather than analysis can lead buyers astray, according to Bryan Holmes. The founder of Bid Logic Solutions provides a few examples of how this manifests during a travel management company sourcing project and describes a more measured approach. A bat and a ball cost $1.10 in total. The bat costs $1 more than the…

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