personalization

Startup Onriva Draws Corporate Travel Honchos For Personalized Marketplace

Corporate travel and travel tech luminaries, including a former ARC CEO and former GBTA executive director, are helping a veteran of the air consolidator business break into corporate travel. Onriva, originally incorporated six years ago as Onvoya, applies machine learning and artificial intelligence in a marketplace that promises to deliver personalized travel options via mobile…

Air Booking Displays Need To Accommodate Retailing, But How Is Anyone’s Guess

Airline distribution expert Cory Garner last week contemplated whether or not “product-based” airline displays were compatible with the indirect distribution channel favored by corporate travel programs. It’s very difficult, he said, and getting it done requires “a lot of alignment and consultation amongst the various stakeholders.” Those are not hallmarks of the historical relationships between…

Op Ed: Peter Waters On How Hotel Technology Is Opening New Doors For Personalized Business Travel

Peter Waters heads the hotel IT solutions portfolio at Amadeus. Here’s his vision for how hotel companies can use new technologies to better personalize traveler experiences, recognize and reward their business, and earn a few extra bucks. Business traveler expectations for hotel stays have been evolving for a while. In some respects, the pandemic reinforced…

Richer Info, Tighter Integration, Acquisitions Propel Corporate Online Booking Technology

Delivering Covid-related info in the booking path is a challenge that may perpetuate outsized reliance on human support, but tech is the long-term answer. Booking tool developers hope that when corporate travelers come back in earnest, they’re pleasantly surprised by improved user experiences. Systems tap some of the same sources for Covid details that, pre-pandemic,…

Former American Airlines Strategist Envisions Shift In Corporate Travel Discounts And Agency Incentives

What if airline incentives paid to travel management companies don’t rebound? Former American Airlines head of global sales and distribution strategy Cory Garner thinks carriers should invest some of these dollars in interactions with corporate travelers and personalized fares. Garner argued in a Tuesday post that unstable airline capacity and feeble business traffic leave a lot…

Op Ed: Tony O’Connor On The Perils Of Personalization

Consultant, auditor and GBTA-Australia & New Zealand deputy director Tony O’Connor raises interesting questions for corporate travel buyers as suppliers build a new basis for business travel commerce. The supply side is driving the personalization of online booking tools. I have never heard a travel buyer advocating for it. Perhaps it’s worth asking why suppliers…

Microsoft, Tripism Pioneer Account-Specific Supplier Offers

Building on work with launch client Microsoft, Tripism’s employee feedback-based, intranet-enhancing engagement platform now features dynamic offers from preferred suppliers. The functionality comes at no cost to the client’s favored airlines, hotels and car rental companies. They can “escape the confines” of the global distribution systems to showcase content, benefits and promotions — and get data…

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