In light of American Airlines’ plan to move upwards of 40 percent of its fares to direct or NDC-enabled channels as of April, it’s worth re-examining one of the primary motivations: better tailoring products and services for flyers. As described by its developer, the International Air Transport Association, the NDC program enables “personalized service based…
American Airlines on Monday told travel agencies that more than 40 percent of its existing content, as well as newly developed offers, would be accessible only through “modern” channels come April. It’s another component of AA’s new overarching revenue strategy that revamps some corporate travel traditions. Some buyers praised AA for taking the leap. It…
Corporate travel and travel tech luminaries, including a former ARC CEO and former GBTA executive director, are helping a veteran of the air consolidator business break into corporate travel. Onriva, originally incorporated six years ago as Onvoya, applies machine learning and artificial intelligence in a marketplace that promises to deliver personalized travel options via mobile…
Airline distribution expert Cory Garner last week contemplated whether or not “product-based” airline displays were compatible with the indirect distribution channel favored by corporate travel programs. It’s very difficult, he said, and getting it done requires “a lot of alignment and consultation amongst the various stakeholders.” Those are not hallmarks of the historical relationships between…
Peter Waters heads the hotel IT solutions portfolio at Amadeus. Here’s his vision for how hotel companies can use new technologies to better personalize traveler experiences, recognize and reward their business, and earn a few extra bucks. Business traveler expectations for hotel stays have been evolving for a while. In some respects, the pandemic reinforced…
Delivering Covid-related info in the booking path is a challenge that may perpetuate outsized reliance on human support, but tech is the long-term answer. Booking tool developers hope that when corporate travelers come back in earnest, they’re pleasantly surprised by improved user experiences. Systems tap some of the same sources for Covid details that, pre-pandemic,…
What if airline incentives paid to travel management companies don’t rebound? Former American Airlines head of global sales and distribution strategy Cory Garner thinks carriers should invest some of these dollars in interactions with corporate travelers and personalized fares. Garner argued in a Tuesday post that unstable airline capacity and feeble business traffic leave a lot…
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