Tag: personalization
Op Ed: Tony O’Connor On The Perils Of Personalization
Consultant, auditor and GBTA-Australia & New Zealand deputy director Tony O’Connor raises interesting questions for corporate travel buyers as suppliers build a new basis for…
Microsoft, Tripism Pioneer Account-Specific Supplier Offers
Building on work with launch client Microsoft, Tripism’s employee feedback-based, intranet-enhancing engagement platform now features dynamic offers from preferred suppliers. The functionality comes at no cost…
IHG Fires Up Initial B2B Sales Components Of New Tech Platform
A year ago this week, IHG announced a new operating structure. One part is an “integrated commercial and technology” organization that combines tech development for sales…
Experts Argue Travel Management And Human Resources Need A Reunion
Competition for top talent is intense in some industries and keeping demanding workers is challenging. Many companies have recognized this by revamping approaches to human…
Op Ed: Scott Gillespie On Predicting The Value In Travel
Today’s advisor is industry veteran Scott Gillespie, managing director of tClara. Scott’s guidepost tackles what travel program managers should try to predict — and what…
Amadeus, Lufthansa ‘Personalizing’ Benefits For Corporate Accounts
Personalization. It’s not just for people anymore. Lufthansa is using Amadeus technology to offer product and service add-ons to passengers based on where they work…
