Reaction: Responding to Scott Gillespie’s Op Ed on how today’s corporate travel market demands “long-sighted travel policies” prioritizing value and sustainability over traditional cost-cutting, readers generally agreed with the need for change. Microsoft’s Eric Bailey echoed the goal of reducing emissions and minimizing low-value trips but suggested different methods. He recommended carbon taxes and budget…
Brandon Strauss of CapTrav and KesselRun Corporate Travel Solutions explains why he’s in “watch and learn” mode when it comes to generative artificial intelligence. Claude Shannon, a computer scientist and founder of information theory, published “A Mathematical Theory of Communication” in 1948, which defined how messages are carried from sender to receiver. This theory became…
The comparison of new connectivity methods for airline distribution to home entertainment has been around for some time. Airline distribution consultant Cory Garner described it in the opening minutes of this podcast published in May by Travel Weekly. After Mike Fitzgerald from United Airlines used it this month to illustrate NDC at the start of…
Casto Travel Philippines CEO Marc Casto is impressed by the potential of integration of the artificial intelligence tool Bard into Google’s applications. Unlike traditional static profiles, a new “SuperProfile” adapts to travelers’ changing preferences by using extensive data from emails, search history, social media and more. Casto explores the possibilities and emphasizes the importance of…
For former Global Business Travel Association executive director and veteran corporate travel executive Mike McCormick, there’s no fighting the changes travel management now faces and no avoiding uncertainty. The American Airlines NDC-powered pricing mandate beginning now is signaling a major inflection point in the travel industry. It is the canary in the coal mine. However,…
In light of American Airlines’ plan to move upwards of 40 percent of its fares to direct or NDC-enabled channels as of April, it’s worth re-examining one of the primary motivations: better tailoring products and services for flyers. As described by its developer, the International Air Transport Association, the NDC program enables “personalized service based…
American Airlines on Monday told travel agencies that more than 40 percent of its existing content, as well as newly developed offers, would be accessible only through “modern” channels come April. It’s another component of AA’s new overarching revenue strategy that revamps some corporate travel traditions. Some buyers praised AA for taking the leap. It…
End of content
End of content
