Tag: personalization
Tony O’Connor On The Perils Of Personalization
Consultant, auditor and GBTA-Australia & New Zealand deputy director Tony O’Connor raises interesting questions for corporate travel buyers as suppliers build a new basis for…
Microsoft, Tripism Pioneer Account-Specific Supplier Offers
Building on work with launch client Microsoft, Tripism’s employee feedback-based, intranet-enhancing engagement platform now features dynamic offers from preferred suppliers. The functionality comes at no cost…
IHG Fires Up Initial B2B Sales Components Of New Tech Platform
A year ago this week, IHG announced a new operating structure. One part is an “integrated commercial and technology” organization that combines tech development for sales…
Experts Argue Travel Management And Human Resources Need A Reunion
Competition for top talent is intense in some industries and keeping demanding workers is challenging. Many companies have recognized this by revamping approaches to human…
Scott Gillespie On Predicting The Value In Travel
Today’s advisor is industry veteran Scott Gillespie, managing director of tClara. Scott’s guidepost tackles what travel program managers should try to predict — and what…
Amadeus, Lufthansa ‘Personalizing’ Benefits For Corporate Accounts
Personalization. It’s not just for people anymore. Lufthansa is using Amadeus technology to offer product and service add-ons to passengers based on where they work…
