Tag Archives: personalization

Experts Argue Travel Management And Human Resources Need A Reunion

By David Jonas | February 27, 2018

Competition for top talent is intense in some industries and keeping demanding workers is challenging. Many companies have recognized this by revamping approaches to human resources. A growing number allow workers to personalize benefits packages. They’re providing various perks to help employees calibrate work/life balance. What about travel? Aligning better with people strategies is perhaps one of travel management’s biggest opportunities. It may… Read More »

Scott Gillespie On Predicting The Value In Travel

By Scott Gillespie | January 11, 2018

Today’s advisor is industry veteran Scott Gillespie, managing director of tClara. Scott’s guidepost tackles what travel program managers should try to predict — and what to skip. Predictive analytics is a shiny new toy that has caught the travel industry’s eye. It sounds useful — check. It sounds cool — check. It scores points in management-speak bingo contests… Read More »

Amadeus, Lufthansa ‘Personalizing’ Benefits For Corporate Accounts

By David Jonas | March 3, 2015

Personalization. It’s not just for people anymore. Lufthansa is using Amadeus technology to offer product and service add-ons to passengers based on where they work rather than who they are. The capability applies in direct and indirect channels, including travel management companies that use Amadeus or integrate using Web services. Negotiated discounts are not the only benefit airlines… Read More »