personalization

Op Ed: Tony O’Connor On The Perils Of Personalization

Consultant, auditor and GBTA-Australia & New Zealand deputy director Tony O’Connor raises interesting questions for corporate travel buyers as suppliers build a new basis for business travel commerce. The supply side is driving the personalization of online booking tools. I have never heard a travel buyer advocating for it. Perhaps it’s worth asking why suppliers…

Microsoft, Tripism Pioneer Account-Specific Supplier Offers

Building on work with launch client Microsoft, Tripism’s employee feedback-based, intranet-enhancing engagement platform now features dynamic offers from preferred suppliers. The functionality comes at no cost to the client’s favored airlines, hotels and car rental companies. They can “escape the confines” of the global distribution systems to showcase content, benefits and promotions — and get data…

IHG Fires Up Initial B2B Sales Components Of New Tech Platform

A year ago this week, IHG announced a new operating structure. One part is an “integrated commercial and technology” organization that combines tech development for sales and distribution functions. Since then, the hotel company finished installing a new reservations system. It also introduced a small business program portal and an online sourcing solution for groups and…

Experts Argue Travel Management And Human Resources Need A Reunion

Competition for top talent is intense in some industries and keeping demanding workers is challenging. Many companies have recognized this by revamping approaches to human resources. A growing number allow workers to personalize benefits packages. They’re providing various perks to help employees calibrate work/life balance. What about travel? Aligning better with people strategies is perhaps one of travel management’s biggest…

Op Ed: Scott Gillespie On Predicting The Value In Travel

Today’s advisor is industry veteran Scott Gillespie, managing director of tClara. Scott’s guidepost tackles what travel program managers should try to predict — and what to skip. Predictive analytics is a shiny new toy that has caught the travel industry’s eye. It sounds useful — check. It sounds cool — check. It scores points in…

Amadeus, Lufthansa ‘Personalizing’ Benefits For Corporate Accounts

Personalization. It’s not just for people anymore. Lufthansa is using Amadeus technology to offer product and service add-ons to passengers based on where they work rather than who they are. The capability applies in direct and indirect channels, including travel management companies that use Amadeus or integrate using Web services. Negotiated discounts are not the…

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