Tailoring services, products and communications to meet the individual preferences, needs and expectations of customers based on profiles and historical data.
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The comparison of new connectivity methods for airline distribution to home entertainment has been around for some time. Airline distribution consultant Cory Garner described it in the opening minutes of this podcast published in May by Travel Weekly. After Mike Fitzgerald from United Airlines used it this month to illustrate NDC at the start of…
Casto Travel Philippines CEO Marc Casto is impressed by the potential of integration of the artificial intelligence tool Bard into Google’s applications. Unlike traditional static profiles, a new “SuperProfile” adapts to travelers’ changing preferences by using extensive data from emails, search history, social media and more. Casto explores the possibilities and emphasizes the importance of…
For former Global Business Travel Association executive director and veteran corporate travel executive Mike McCormick, there’s no fighting the changes travel management now faces and no avoiding uncertainty. The American Airlines NDC-powered pricing mandate beginning now is signaling a major inflection point in the travel industry. It is the canary in the coal mine. However,…
In light of American Airlines’ plan to move upwards of 40 percent of its fares to direct or NDC-enabled channels as of April, it’s worth re-examining one of the primary motivations: better tailoring products and services for flyers. As described by its developer, the International Air Transport Association, the NDC program enables “personalized service based…
American Airlines on Monday told travel agencies that more than 40 percent of its existing content, as well as newly developed offers, would be accessible only through “modern” channels come April. It’s another component of AA’s new overarching revenue strategy that revamps some corporate travel traditions. Some buyers praised AA for taking the leap. It…
Corporate travel and travel tech luminaries, including a former ARC CEO and former GBTA executive director, are helping a veteran of the air consolidator business break into corporate travel. Onriva, originally incorporated six years ago as Onvoya, applies machine learning and artificial intelligence in a marketplace that promises to deliver personalized travel options via mobile…
Airline distribution expert Cory Garner last week contemplated whether or not “product-based” airline displays were compatible with the indirect distribution channel favored by corporate travel programs. It’s very difficult, he said, and getting it done requires “a lot of alignment and consultation amongst the various stakeholders.” Those are not hallmarks of the historical relationships between…
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