Tailoring services, products and communications to meet the individual preferences, needs and expectations of customers based on profiles and historical data.
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Peter Waters heads the hotel IT solutions portfolio at Amadeus. Here’s his vision for how hotel companies can use new technologies to better personalize traveler experiences, recognize and reward their business, and earn a few extra bucks. Business traveler expectations for hotel stays have been evolving for a while. In some respects, the pandemic reinforced…
Delivering Covid-related info in the booking path is a challenge that may perpetuate outsized reliance on human support, but tech is the long-term answer. Booking tool developers hope that when corporate travelers come back in earnest, they’re pleasantly surprised by improved user experiences. Systems tap some of the same sources for Covid details that, pre-pandemic,…
What if airline incentives paid to travel management companies don’t rebound? Former American Airlines head of global sales and distribution strategy Cory Garner thinks carriers should invest some of these dollars in interactions with corporate travelers and personalized fares. Garner argued in a Tuesday post that unstable airline capacity and feeble business traffic leave a lot…
Consultant, auditor and GBTA-Australia & New Zealand deputy director Tony O’Connor raises interesting questions for corporate travel buyers as suppliers build a new basis for business travel commerce. The supply side is driving the personalization of online booking tools. I have never heard a travel buyer advocating for it. Perhaps it’s worth asking why suppliers…
Building on work with launch client Microsoft, Tripism’s employee feedback-based, intranet-enhancing engagement platform now features dynamic offers from preferred suppliers. The functionality comes at no cost to the client’s favored airlines, hotels and car rental companies. They can “escape the confines” of the global distribution systems to showcase content, benefits and promotions — and get data…
A year ago this week, IHG announced a new operating structure. One part is an “integrated commercial and technology” organization that combines tech development for sales and distribution functions. Since then, the hotel company finished installing a new reservations system. It also introduced a small business program portal and an online sourcing solution for groups and…
Competition for top talent is intense in some industries and keeping demanding workers is challenging. Many companies have recognized this by revamping approaches to human resources. A growing number allow workers to personalize benefits packages. They’re providing various perks to help employees calibrate work/life balance. What about travel? Aligning better with people strategies is perhaps one of travel management’s biggest…
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