Tailoring services, products and communications to meet the individual preferences, needs and expectations of customers based on profiles and historical data.
_______________
Today’s advisor is industry veteran Scott Gillespie, managing director of tClara. Scott’s guidepost tackles what travel program managers should try to predict — and what to skip. Predictive analytics is a shiny new toy that has caught the travel industry’s eye. It sounds useful — check. It sounds cool — check. It scores points in…
Personalization. It’s not just for people anymore. Lufthansa is using Amadeus technology to offer product and service add-ons to passengers based on where they work rather than who they are. The capability applies in direct and indirect channels, including travel management companies that use Amadeus or integrate using Web services. Negotiated discounts are not the…
End of content
End of content
