Tag Archives: Prism

Boosting Corporate Sales Force, Southwest Targets Booking Fees And Considers Prism

After making a “modest” investment in corporate sales during the past 10 years, Southwest Airlines expects to significantly increase its numbers. It’s also taking a fresh look at its toolkit and contemplating ways to make bookings more efficient. Southwest started 2017 with 18 field account managers. Senior director of business development Matt Smith, who leads corporate sales, said… Read More »

ARC Data Showing Promise For Buyers

Prism data is the basis for corporate deals with the big U.S. network airlines. It will be for the foreseeable future. But it has limitations. The Airlines Reporting Corp. designed new tools for corporate buyers and agencies that better detail activity and marketplace benchmarks. This can prepare them for contracting. In an early use case of ARC Corporate… Read More »

Sourcing Tools Help Big Buyers Tackle Air Market’s Twists And Turns

There are fewer big U.S. airlines, they negotiate with fewer companies, and their generosity on discounts has diminished. But airline contracting is still complicated. The market offers several tools to help buyers at large travel programs optimize airline combinations. Sabre last month revealed plans to refresh the Prism Avion corporate data platform in use by a handful of… Read More »