Reporter’s Notebook

Our coverage of live or virtual events in corporate travel and related disciplines.

Banner ads support engagement programs allowing corporate travel managers to influence traveler behavior

Notebook: ExxonMobil Saves Half A Mil With Engagement Campaign

Atlanta – ExxonMobil’s internal “Do The Math” campaign aims to optimize four aspects of traveler booking behavior: online booking adoption, lowest logical fare use, advance ticket purchasing and preferred hotel utilization. The company’s communications strategy, featuring extensive use of banner ads, was one of three engagement case studies presented here during a panel discussion at…

Notebook: GBTA Speakers On Getting Started With New Distribution Capability
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Notebook: GBTA Speakers On Getting Started With New Distribution Capability

Atlanta — In addition to providing a venue for emotional expression about airline distribution changes, the Global Business Travel Association’s convention here last month offered a platform for blueprint-making.  Voicing concern about industry pros who may think — at their peril — that American Airlines backing off means they can, too, more than a dozen…

Amy Hunke, senior manager of travel and meetings at Ametek Image: GBTA
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Notebook: ‘Am I Fired?’ Buyers Share Executive Engagement Takeaways From AA Episode

Atlanta — With almost no exceptions, corporate travel managers do not have fond memories of their experiences with the New Distribution Capability.  Amy Hunke, senior manager of travel and meetings at Ametek and president of GBTA Michigan, described her experience as “quite horrific.” Addressing buyers during a GBTA convention panel about NDC here last month,…

Travel buyers are considering how to make long-term hotel rate contracts work.

Notebook: Novel Hotel Rate Negotiating Strategy Catches Buyer Attention

Nobody likes the annual corporate hotel RFP process. Buyers want longer-term deals, but the industry’s sourcing infrastructure doesn’t effectively support them. What about negotiating evergreen deals that tie rates to market indexes? Elevance Health travel services consultant Dan Stagnitta is exploring it. During a June 6 BTN webinar sponsored by Cvent, Stagnitta described as “silliness”…

Notebook: Government Travel Pros Treated To Latest On Innovation, Sustainability
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Notebook: Government Travel Pros Treated To Latest On Innovation, Sustainability

Alexandria, Va. – Amid a federal government solicitation process putting the management of upwards of $4 billion in annual travel spending up for grabs, the National Defense Transportation Association’s GovTravels conference attracted a record 1,100 attendees here last month.  The U.S. General Services Administration has begun collecting information from interested travel and expense tech vendors…

Panelists speaking during a webinar conducted by Cerebri discussed booking channel policy leakage challenges stemming from airline NDC.
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Notebook: Two Buyers Say Policies Fail In The Face Of Distribution Fragmentation

Regardless of the allure, direct bookings with suppliers are out of bounds for most employee groups at two companies represented on a March 6 webinar hosted by Cerebri AI. Both firms mandate that bookings go through their designated travel management companies via counselors or the SAP Concur Travel booking tool. According to their travel managers,…

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