Serko since October switched over 1,100 accounts in Australia and New Zealand to its new self-booking tool, Zeno, from pre-existing Serko Online. The next stop is North America, where beta tests are planned for next month. The company intends to roll out Zeno in the market in May or June. Zeno has many features found…
There weren’t many for a while, but the number of choices for corporate online booking technology not tied to a specific travel management company has grown during the past couple years. No longer are corporate buyers faced with choosing only between Concur, Deem and GetThere for their enterprise needs. The list of small firms is…
Amadeus and Sabre are taking a new approach to developing corporate booking tools for small and medium businesses. In some smaller markets around the globe, they’re hooking up with tech partners. Sabre in August announced a deal with Serko to serve SMEs Down Under. The New Zealand-based company will replace proprietary booking software in the Sabre…
Everyone talks about the SME, but they really mean the M. That’s the midsize in small and medium-sized enterprise. Executives at business travel booking tech firm Serko are going after the S. They say this collectively huge segment of the business world is due for recognition with quality travel management services. Serko is releasing a business…
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