TravelPerk

Startup TravelPerk’s Differentiator Is A Bit Different

When asked what makes their outfits unique, business travel entrepreneurs tend to talk tech rather than people. TravelPerk is going the other way, and its customers seem to appreciate it. The Barcelona-based but also U.S.-registered company styles itself as a business online travel agency. After raising $30 million as of this spring, it’s hiring more humans…

Airbnb ‘Integration’ Means Workarounds

When you have built a brand like Airbnb’s, the last thing you want is to become just a pipe. It’s one reason that for corporate travel entities, integrating content from the accommodation portal has been challenging. There are workarounds aplenty. Concur a year ago announced plans to integrate Airbnb with its travel booking tool. It then targeted February…

G2 Crowd Tries To Take Out The Trash Of Enterprise Software Reviews

There are piles of enterprise software review websites, and most of them are clickbait garbage. Business models with sponsored listings and affiliate marketing favor the site owner rather than the user. As six-year-old G2 Crowd attempts to go up a notch, buyers still need to watch for red flags. G2 Crowd offers “unbiased” reviews from…

Much-Maligned Corporate Online Booking Tools Attract Competition

There weren’t many for a while, but the number of choices for corporate online booking technology not tied to a specific travel management company has grown during the past couple years. No longer are corporate buyers faced with choosing only between Concur, Deem and GetThere for their enterprise needs. The list of small firms is…

Nineteenth Century Tech Joins SEO, Data Mining In Business Travel Startup Marketing

Nothing beats word of mouth for business travel providers seeking new clients. Established players count on referrals, with the most gratifying coming from former users recommending them to new employers. New entrants incentivize to evangelize. The lucky business travel startup hooks a big fish corporate account and rides the wave of publicity. Downstream from big…

NexTravel, W Travel Partner To Take Midmarket Firms Across Borders

Corporate booking tech developer NexTravel partnered with little-known travel management company W Travel to go after multinationals. Related to a provider of premium-class services to business travelers, W is investing to compete with the megas. NexTravel will retain other TMC partners, notably Atlas Travel and Technology Group. You will find bold proclamations in the NextTravel-W…

2015 On The Company Dime

As they work for advantage, clients, suppliers and those in between keep business travel management interesting. Changes to underlying and consumer-facing technology make it a dynamic business function. The personal and geopolitical elements of business travel offer points of note from the micro to macro levels. As one of our featured practitioners noted, this job is about economics, geography, psychology and then some….

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