GDPR Prompts BCD Travel To Sign On With SAP’s Customer Data Cloud, Replace Existing Traveler Profile System
BCD Travel clients by year-end will start benefiting from a new traveler information database built with SAP’s cloud-based customer data solution, the companies said Wednesday. Replacing BCD’s TripSource Profile Manager, the partnership will handle traveler identity, consent and profile management. According to a statement, BCD Travel wants to offer “more personalized service and support, seamless…
