Like other travel management companies, World Travel Inc. enabled email parsing and off-channel booking data capture in its mobile experience. Technology from Traxo powers itinerary data aggregation in the WorldMobile app as part of a deal announced in October. Some think of it as an obligatory function; the TMC sees more differentiation in other capabilities. There's notable value, a company exec argued, in recent app enhancements on seemingly mundane functions like profile editing and airline check-in.

That not all the big TMC apps offer certain functions deemed useful to . . .

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