Chicago — When $630 million accounting and consulting firm Baker Tilly about six years ago attempted a "soft" travel program rollout, it didn't really work. Now the Chicago company is combining more polished communications and training efforts with a more stringent policy in an effort to get program buy-in while also respecting its culture.

A firm-wide communication went out in early September, indicating that SAP Concur Travel and Fox World Travel represented the "preferred and expected" way to book travel. It's a rare mandate for a company built on employee trust.

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