Managers Use Many Methods For Business Traveler Engagement

Chicago — When $630 million accounting and consulting firm Baker Tilly about six years ago attempted a "soft" travel program rollout, it didn't really work. Now the Chicago company is combining more polished communications and training efforts with a more stringent policy in an effort to get program buy-in while also respecting its culture.

A firm-wide communication went out in early September, indicating that SAP Concur Travel and Fox World Travel represented the "preferred and expected" way to book travel. It's a rare mandate for a company built on employee trust.

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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