Traveler Engagement: (Hard) Work In Progress

By | February 17, 2017

Traveler engagement is an area of opportunity, but translating touchy-feely principles for a procurement mindset of compliance and savings is problematic.

Many practitioners remain in the earliest stages of a more robust engagement program, studying and planning. According to an Association of Corporate Travel Executives/American Express Global Business Travel September 2016 survey of 254 corporate travel managers, 90 percent of companies maintain key performance indicators on travel savings. For associated "traveler-centric" concepts like productivity, wellness, work/life balance and retention, the rate of KPI usage dropped below 30 percent.

More than two-thirds of those polled do . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media's BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.