Automation Breathes New Life Into Traveler Incentive Programs

Well before gamification became a corporate travel buzzword, companies had straightforward ways to reward travelers for booking cheaper flights. Traveler incentive programs that share savings with those who book coach airfare when business class is acceptable are challenging but not uncommon.

Now, a variation on the concept appeals to companies without robust travel-management programs and policies. Point-of-sale price benchmarks guide travelers who may not know if they're getting a reasonable price, especially if they're permitted to book in the open market. To favor frugal choices . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.