When assessing what she could do to further her company's people-planet-profit agenda, Lindsay Balram sought high-impact but easy wins. She landed on making life easy for travelers, even if it meant spending more, and keeping track of how hard travel is on them. Her company, biopharmaceutical firm Alkermes, built a dashboard for various metrics to help indicate travel stress.
Traveler wellness encompasses mental and physical health, safety and security, comfort and productivity. Some say it . . .