Biopharma Firm Puts Traveler Wellness On Dashboard

When assessing what she could do to further her company’s people-planet-profit agenda, Lindsay Balram sought high-impact but easy wins. She landed on making life easy for travelers, even if it meant spending more, and keeping track of how hard travel is on them. Her company, biopharmaceutical firm Alkermes, built a dashboard for various metrics to help indicate travel stress. Traveler...

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David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.