San Diego — To some, the TripActions marketing takeover at the Global Business Travel Association convention this week was misplaced. Isn't the company targeting the middle market? Co-founder Ariel Cohen sees it differently.

Acknowledging that TripActions was not quite ready to serve huge multinationals, Cohen said it's on the roadmap and will happen sooner than you might expect. TripActions recently allied with ATPI and moved on from BCD Travel as an international partner. This builds on its association in the United States with ATPI partner Direct . . .

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