TripActions Wants You To Know It’s Serious About Customer Care, Global Ambition

San Diego — To some, the TripActions marketing takeover at the Global Business Travel Association convention this week was misplaced. Isn't the company targeting the middle market? Co-founder Ariel Cohen sees it differently.

Acknowledging that TripActions was not quite ready to serve huge multinationals, Cohen said it's on the roadmap and will happen sooner than you might expect. TripActions recently allied with ATPI and moved on from BCD Travel as an international partner. This builds on its association in the United States with ATPI partner Direct . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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Caroline Strachan
Advisor

Great to see TripActions all over GBTA and a new player making a splash. I agree with your sentiment Jay, I thought the same, are they really at the right event? However over the few days I did get a great sense of mid-size buyer representation. I’d love to see more of what sits beneath TripActions, where they’re getting content from etc. (I tried to engage some execs and asked a number of TA people but didn’t get an answer) Let’s hope this IS an all new-shiny, one-stop-shop positive disrupter …