TripActions Refuses To Demonstrate A Grip On Stats

Pursued for nearly five weeks, TripActions on Wednesday declined to answer basic questions about its own survey. That's not something you often see in this line of work.

Republished by some trade publications, the findings included that millennials see travel as a job perk and don't care about loyalty programs; it takes more than an hour to book business trips for four in five travelers using corporate booking solutions; and half don't use tools furnished by their employers.

TripActions has used these and other claims in its extensive marketing on LinkedIn and elsewhere.

"They're really good . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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Jennie Robertson
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Jennie Robertson

Hi Jay! Dang, pretty harsh! 🙂 I get it…they have been unresponsive, and maybe a bit full of themselves after their big valuation. But ask any traveler (or TM) how they feel about the big OBTs and you’ll get an earful. Tech companies especially are eagerly looking for better solutions. Granted, TA won’t work for everyone…but take issue with the statement about giving up “preferred suppliers and rates, policy controls and pre-trip authorization and comparison shopping” – you’re correct, I have no intention of giving that up and I don’t have to, they have all of that! (OK, theirs is… Read more »

Chris Dane
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Chris Dane

If a company can’t/won’t answer follow-up questions about a survey they put in the public domain, it speaks volumes in terms of the integrity, transparency and validity of the company and the survey.