New Tripbam Benchmarking And Auditing Services Take Aim At Hotel Revenue Management Trickery

Tripbam announced benchmarking and hotel performance assessment tools enabling clients to determine if they're getting appropriate discounts, why negotiated rates aren't being used and where they can improve their programs. The initiative aims to address problems that give travel buyers fits and have attracted other solutions, as well.

In the works for well over a year, the program's initial focus was benchmarking. "Historically benchmarks have been a real challenge," said Tripbam CEO Steve Reynolds during . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.

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Ron DiLeo
Advisor
Ron DiLeo

This conversation around hotel sourcing is a meaningful dialogue. The rituals of the annual hotel RFP process have worn thin. Benchmarking coupled with common sense contracting now win the day. Here’s some research my firm conducted last year on this topic.

Kudos to TripBam and HRS for providing the resources necessary to dispel the myths around annual hotel RFPs and to David and The Company Dime for showcasing these emerging best practices.

The Company Dime
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Some additional thoughts provided by Yapta: Many Yapta clients now conduct comparative rate assessments where they’re juxtaposing their own negotiated and booked rates with alternative available rates captured by Yapta, including data on key suppliers. Companies can also gain valuable market insight on refundable and nonrefundable airfares, void window savings and data on both domestic and international bookings.