Corporate customers constantly reshopping rates is bad for hotels, but so long as properties publish lower rates, revenue managers have little recourse. It didn't matter so much during the last several years, thanks to the healthy business environment. That's gone. Making matters worse for chains, clients now are using Tripbam's data troves to go straight to the sources they see offering the lowest rates.
This threatens the value proposition of big brands. As they did with HRS, which this year directed client requests for . . .
