United Airlines is testing continuous pricing on some U.S. routes. The concept frees airlines from the traditional alphabet-based fare class structure and permits more flexibility with smaller jumps between price points. Distributing such fares through all channels is a challenge, and United is pressing ahead on direct booking for corporate accounts. It's planning a new website to launch in late 2022 and is customizing corporate contracts. All of it has implications for ticketing, servicing and support.
According to United Airlines . . .
