United Airlines is asking corporate clients to help grow loyalty program membership as part of its new contracting process. “Because we do value our frequent flyer program, it is a consideration when we look at other things we might give that corporation, whether it be discounts, Jetstream [soft-dollar] funds or other things they want in the area of the traveler……

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David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.