United Names Cefolia To Replace Hilfman

United Airlines named Jake Cefolia senior vice president of worldwide sales, taking over for the retiring Dave Hilfman. Hilfman will continue to advise United through the end of the year.

Cefolia has been with United since 2007, most recently as VP of sales for the Americas. Before joining United, he held various sales leadership roles at Northwest Airlines and British Airways.

United employs 725 sales professionals, the company said.

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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