One goal of the United Airlines distribution strategy is to move corporate clients away from price as a differentiator. It’s still in the early days of that, but recent tests with SAP Concur Travel and other channels promise an environment where product and service benefits…
David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
