United Wants To Minimize Corporate Travel Fare Discounts And Hired A Marriott Sales Leader To Help

One goal of the United Airlines distribution strategy is to move corporate clients away from price as a differentiator. It's still in the early days of that, but recent tests with SAP Concur Travel and other channels promise an environment where product and service benefits play an equal or bigger role than discounts in client negotiations. United's pick for a new SVP of worldwide sales, announced last week, supports these efforts.

Doreen Burse will start on March 1. She worked in hospitality for 30 . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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