ZS Associates is running a pilot that sanctions for certain employees booking on the United Airlines website. Supported by integration between Traxo and the carrier, the direct option delivers a better booking experience and improved customer service, according to ZS Associates travel leaders.

One of them is Glenn Hollister, principal at the firm and head of its travel and transportation practice that consults for industry suppliers. He said he's been asking United for more than a decade for the means to directly book corporate rates. ZS sort of backed into it.

A few years ago, the management consulting firm . . .

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