A few twists after The Upside Travel Company's birth about four years ago, it's again reintroducing itself. Now it's positioned as a no-fee, no-contract, no-minimum, cash-back, off-the-shelf business travel provider that you'll keep using because the service is amazing.
According to co-founder Scott Case, Upside is in the "beginning stages" of rollout for U.S. clients that spend less than $2 million on travel and don't already manage it.
"By the time you . . .