Online travel legend Jay Walker is putting his best spin on Upside Travel’s pivot, but it’s hard to envision which way the company will be facing when it stops. From any angle, Upside’s first idea failed. Too many business travelers want neither packages nor gift cards. While those stayed in the mix, Upside beginning in the summer started saying it’s all about…

The full content is available to subscribers

Lost your password?

Reminder: As per our Subscriber Agreement, reproduction or distribution of content and sharing user names and passwords are strictly prohibited.