[UPDATE, Feb 3, 2017: We published new information related to this article here.]

In the words of founder Jay Walker, Upside aims to convert unmanaged business travel to self-managed business travel. So why does the company have a website showing nine corporate travel management company partners?

Currently in beta, Upside sells customized air and hotel combo packages. Travelers earn gift cards for picking lower-cost options. The company says small . . .

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David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.