American Express GBT Diversifies Services While Everyone Is A VIP Traveler, For Now

Buying Ovation Travel Group boosts American Express Global Business Travel's high-touch service. Ovation made a name for itself in that area and sometimes provides travel and related services to executives at companies that use other TMCs for the rank and file. In the current environment, higher levels of agency support could help more people get comfortable with returning to business travel. In the long run, bigwig attention will go to bigwigs.

It stands to reason that, during the pandemic, some . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.
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