Why Lufthansa?

By | June 4, 2015

Some suggest Lufthansa is making its bold move in business travel distribution out of desperation. The airline company itself attributed Tuesday's announcement to profit improvement efforts. Carriers attempting similar programs in the past usually were bleeding. While the German aviation group's earnings could use a boost, the company's competitive strength gives it leverage.

It's anybody's guess as to which airlines — if any — would follow Lufthansa on this path, but it's instructive to consider where the airline group stands and how peers stack up.

For starters, just . . .

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David Jonas
Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.