By Niki Hall, CMO of Contentsquare, a digital experience analytics company.

The road to “work-life balance” is a near-guaranteed path to failure.

Hear me out.

For years now, we’ve heard endless discussions on how to make work-life balance a reality, and time and time again, we see those concepts challenged, redefined, and downright labeled an impossibility. And then you hear from the occasional person that it’s achievable. But there are so many variables, including home life, earning power, proximity to support and help, and work role . . .

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