Wyndham Worldwide has made fewer headlines on book-direct programs than some competitors, but it has one too. Asked in an interview how companies should respond when these campaigns impact support for managed travel programs, an exec last week offered what some may see as an insensitive or unrealistic answer: non-reimbursement.

Reading it there makes it seem like Wyndham SVP for global sales and revenue Kathy Maher was being caustic. She wasn't.

Maher was presented with Hess global travel manager . . .

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