Wyndham Executive: Don’t Want Direct Bookings? Don’t Reimburse For Them

By | June 9, 2016

Wyndham Worldwide has made fewer headlines on book-direct programs than some competitors, but it has one too. Asked in an interview how companies should respond when these campaigns impact support for managed travel programs, an exec last week offered what some may see as an insensitive or unrealistic answer: non-reimbursement.

Reading it there makes it seem like Wyndham SVP for global sales and revenue Kathy Maher was being caustic. She wasn't.

Maher was presented with Hess global travel manager . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them into Northstar Travel Media's BTN Group. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.