An American Airlines exec said the carrier’s new loyalty program rewarding both travelers and employers was squarely focused on small and medium-sized enterprises. But buyer anecdotes and the company’s own program materials tell a different story. Moreover, that the program is available only on website or mobile app bookings was seen as a slap in the face to intermediaries that...
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David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.