App ‘Battle’ Suggests Corporate Travel Programs Should Keep Mobile Strategies Flexible

Travel management company mobile apps remain an important part of the typical corporate travel program portfolio over a decade after becoming a staple in buyers’ TMC bids. Mobile tools are potent enablers of direct relationships with corporate travelers. No one has consolidated all the needed…

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Why hotel attachment is important and how to make it happen

Explainer: Hotel Attachment

Why do travel management professionals care whether travelers book hotel stays at the same time as flights? There are pragmatic and financial reasons, and several methods to close the loop.Hotel attachment occurs when a lodging booking happens with an air booking, either through an agent…

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Empath Travel CEO and co-founder Greg Wilczek

Travel Manager-Turned-Entrepreneur Greg Wilczek Aims To Tame Non-Employee Travel

The challenges of non-employee travel and the market vacuum left after Coupa bought and decided to bury Pana, a startup that largely solved the problem, are well-documented. Former Google travel manager Greg Wilczek plans to reveal an answer next year.Founded in September, his company, Empath…

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Q&A: Emburse CEO Marne Martin

Few companies have made as dramatic a C-suite housecleaning as quickly as travel and expense software firm Emburse. Save for its CFO, the company’s leadership page is entirely different than it was at this time last year. Emburse is the product of several acquisitions, going…

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Corporate Travel 101

Airline retailing personalization|

Explainer: Personalization And Airline Retailing

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In light of American Airlines’ plan to move upwards of 40 percent of its fares to direct or NDC-enabled channels as of April, it’s worth re-examining one of the primary motivations: better tailoring products and services for flyers. As described by its developer, the International Air Transport Association, the NDC program enables “personalized service based…
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Notebook: GBTA Speakers On Getting Started With New Distribution Capability

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Atlanta — In addition to providing a venue for emotional expression about airline distribution changes, the Global Business Travel Association’s convention here last month offered a platform for blueprint-making. Voicing concern about industry pros who may think — at their peril — that American Airlines backing…

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Explainer: IATA’s One Order

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Airline reservations and global distribution systems create passenger name records. Airlines issue tickets. Electronic miscellaneous documents account for ancillary sales. This multitude of records, ticket numbers and reservation numbers complicates revenue accounting and can confuse travelers. The International Air Transport Association is working on a better way,…

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Amy Hunke, senior manager of travel and meetings at Ametek Image: GBTA

Notebook: ‘Am I Fired?’ Buyers Share Executive Engagement Takeaways From AA Episode

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Atlanta — With almost no exceptions, corporate travel managers do not have fond memories of their experiences with the New Distribution Capability. Amy Hunke, senior manager of travel and meetings at Ametek and president of GBTA Michigan, described her experience as “quite horrific.”Addressing buyers during a…

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OP ED

Distribution

Op Ed: Jeff Klee On The Fork In The Road For Global Distribution Systems

AmTrav CEO Jeff Klee has some advice for GDSs looking to maintain their positions as pre-eminent corporate travel tech providers. He suggests they embrace new data formats, expand content aggregation into more corners and make things simpler for users. The story of Kodak is a cautionary tale about a once-great company whose leaders misunderstood its…

Service

Op Ed: Atyab Bhatti On Getting *A Little* Technical With AI, Part Two: Personalization

SkyLink CEO and co-founder Atyab Bhatti is back with another slightly high-tech posts about artificial intelligence. Artificial Intelligence is changing the way we approach personalization across industry verticals, including corporate travel. By leveraging generative AI, organizations can provide personal, delightful experiences for their travelers, enhancing satisfaction while meaningfully reducing costs. Machine learning is an AI…


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Policy

Notebook: ExxonMobil Saves Half A Mil With Engagement Campaign

Atlanta – ExxonMobil’s internal “Do The Math” campaign aims to optimize four aspects of traveler booking behavior: online booking adoption, lowest logical fare use, advance ticket purchasing and preferred hotel utilization. The company’s communications strategy, featuring extensive use of banner ads, was one of three…


FROM THE ARCHIVE

Policy · Risk

Norwegian Government Agency Modifies Traveler Behavior Using Distaste For Doing Expense Reports Twice

Some business travelers find the process of creating and submitting expense reports so loathsome that they’ll do anything to avoid it. They’ll even follow policy! A veteran travel manager in Norway discovered this when she tried something novel to get workers to book air tickets…