In addition to accessing relevant content when booking travel, making sense of offers and how they stack up continues to be a challenge. Amadeus is working with airlines, travel management companies and corporations to allow for predetermined values on the various components of bundled, branded or otherwise personalized air travel offers at the point of sale.
Through a pilot running until the end of this year, Amadeus is developing a system "that gives power to a corporation or TMC to help automatically think of how to . . .