Analysts and hoteliers including IHG are exploring a new way of selling rooms that also means a new way of shopping for them. It sounds like the NDC-enabled, personalized offers contemplated for airline purchases. It seems likely to have the same implication of creating a gap in functionality between managed business travel and supplier-direct channels.

Amadeus is a proponent of attribute-based selling and shopping. Its new central reservations system, implemented by IHG, will allow . . .

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