Far Off For Business Travel Channels, Attribute-Based Shopping To Be A Hotel Website Reality This Year

Analysts and hoteliers including IHG are exploring a new way of selling rooms that also means a new way of shopping for them. It sounds like the NDC-enabled, personalized offers contemplated for airline purchases. It seems likely to have the same implication of creating a gap in functionality between managed business travel and supplier-direct channels.

Amadeus is a proponent of attribute-based selling and shopping. Its new central reservations system, implemented by IHG, will allow . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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