According to announcements from around the industry, next year will be a big one for NDC. As airlines push forward on plans to differentiate content and tailor offers, GDSs, TMCs and other tech intermediaries that support corporate travel programs are adapting. That's why the experts are encouraging travel managers to get up to speed.
It's more than ensuring a seat at the table to make voices heard, though that's important. It's also about learning airline intentions and seeing how parts of the supply chain . . .