Direct Affront: Hotel Rates And The Familiar Channel Conflict

It's tough to know if you got the cheapest hotel rate. A lot of that has to do with timing. Published hotel rates, like airfares, fluctuate. Availability changes based on occupancy. Corporate rates aren't always as accessible as many program managers would like.

Some big chains also are more actively favoring direct bookers. They offer various enticements, notably free Wi-Fi. Loyalty program members booking directly with Starwood and Hilton get discounted rates. It seems like . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.