Conichi Trades ‘Sexy’ Stuff For Fundamentals

As interesting as the next new thing can be, sometimes it's the boring old stuff that needs attention. Core processes, data capture, spend management. Yawn.

When Germany-based Conichi hit the market four years ago, its mobile app leveraged beacons and personalization, and facilitated digital hotel room door opening. The company's focus is different now. Conichi still provides some of those services through software partnerships with the likes of Amadeus Cytric, Roadmap and its own part-owner, HRS. But its business . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.

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Ted Perlstein
Advisor

Poor beacons. Such promise.

Carole Moreira
Subscriber

Indeed, but do we really try hard enough to provide the fundamentals and the “sexy” stuff together? Disruption usually comes from innovators who wanted to fulfill fundamental needs with user-friendly and “sexier” stuff/platforms… “build it and they will come.” But because technology is now constantly changing, the definition of “sexy” might also change every two months. It seems nobody can do it all, and it’s crucial to work with the right partners to make sure we can create the greatest user experience possible, via mobile apps, as well as via mobile or desktop web browser, and more… and then, adapt… Read more »

Arlene Coyle
Advisor

There certainly is a lot to be said for getting the basics right. I still call that pretty sexy.. since it does something no one has done yet. I had the opportunity recently to watch the reaction from corporate buyers on what Conichi was doing at a recent event. The looks on their faces spelled WOW. So great job team Conichi, looking forward to becoming a user soon and bypassing the front desk!