Dinova's new rewards program enables client employees to personally benefit from their companies' dining dollars. Whereas in the dining network's existing program their companies get rebates, individual participants also can now earn points redeemable for restaurant gift cards.

American Express corporate cardholders working for Dinova clients can sign up for the myDinova program on its website. Dinova founder and CEO Vic Macchio said other cards should be enabled by the end of the second quarter. Members accumulate points by dining, and paying with the registered card, at the more than 13,000 establishments in Dinova's network. They . . .

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