Direct Airline Booking Took Share From Indirect During The Pandemic, But Will It Last?

As a percentage of airline passengers boarded globally, those who booked via global distribution systems in the years leading up to the pandemic roughly equaled those who booked directly with carriers. That changed when corporate travel all but evaporated. Leisure travelers booking on airline websites took a greater share, and the balance isn't back.

Whether it will return depends largely on corporate travel's recovery, but many airline leaders would like to see the recovery feature a shift in corporate travel toward direct. That they want more direct is nothing new. Building a direct booking facility . . .

The full content is available to subscribers

Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
Follow
Notify of
0 Comments