Explainer: Full Participation Is Not Full Content And Why It Matters

At the end of 2020, Sabre and Southwest Airlines announced they had come to terms on a "full participation" agreement. Some might not be clear on how that differs from the notion of "full content," a pillar of airline-global distribution system agreements for going on 18 years that could be on the outs.

Before jurisdictions including the United States and the European Union more than a dozen years ago deregulated GDS companies, they required airlines with investments in those companies to participate completely in all of them as a consumer protection measure. With the rise of . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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