Getting In The Feedback Loop

It is easy to understand the importance of traveler feedback. Obtaining it is harder. As usual, mobile technology offers promise. A few new tech companies provide the means to collect timely and relevant traveler input, on the fly. Some travel management companies are looking to do the same.

Armed with meaningful feedback, travel managers can address service deficiencies and misconceptions, answer questions and better prepare for supplier negotiations. Legitimate closed-network feedback beats the noise and uncertainty of consumer review aggregator sites. If travelers believe their voice is heard, they're more likely to share.

The Association of Corporate Travel . . .

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Author: David Jonas

David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.