It is easy to understand the importance of traveler feedback. Obtaining it is harder. As usual, mobile technology offers promise. A few new tech companies provide the means to collect timely and relevant traveler input, on the fly. Some travel management companies are looking to do the same.

Armed with meaningful feedback, travel managers can address service deficiencies and misconceptions, answer questions and better prepare for supplier negotiations. Legitimate closed-network feedback beats the noise and uncertainty of consumer review aggregator sites. If travelers believe their voice is heard, they're more likely to share.

The Association of Corporate Travel . . .

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