Festive Road is a travel consultancy for the social media age. It’s got excellent communicators. Heck, it has The Company Dime as a partner (see disclosure, below). When it comes to TMC sourcing, the U.K.-based firm's announcement this week of a simpler approach met with a ho lot of hum from competitors on both sides of the Atlantic.
It's not that other consultants have used the exact framework Festive Road is espousing, but several said they employed similar strategies. They agreed with much of Festive Road's thesis. Buyers should do lots of . . .