San Diego - In 2016, the Global Business Travel Association's aviation committee produced a new airline RFP template. It introduced a standardized format for quantifying soft-dollar components, among other enhancements. Recognizing that a request for proposals is just the start, the committee this year is creating a more complete air program management toolkit.
"We realized that in particular with an airline program, the RFP is the ticket you buy to get you to the actual event, which is your . . .