GetThere’s Founders Return To Lead Hotel RFP Technology Company BTP Automation

Twenty-five years ago in Palo Alto, Calif., Internet Travel Network made the first online airline reservation. Founders Al Whaley, Dan Whaley and Bruce Yoxsimer took the company public with a new name, GetThere, and in 2000 sold it to Sabre for more than $750 million. It's 2021, and Bruce and Dan are back, targeting one of corporate travel's gnarliest problems: hotel RFPs.

Whaley is chair and Yoxsimer is CEO of BTP Automation, founded in 2016 as BTP Index by industry veteran Fernando Avila. The company uses data from sources including Sabre and expense reports . . .

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Jay Campbell

Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.
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