Many surveys have sought to determine how companies can improve the travel experience by capturing sentiments about this perk or that convenience. GoldSpring Consulting went further by ascribing costs and building a model to calculate the price of greater traveler satisfaction. It already produced surprising results about priorities and potentially easy program improvements.
The effort sprung from discussions that began four years ago with the Fore Non-Profit Travel group, according to GoldSpring partner Will Tate . . .
