Many surveys have sought to determine how companies can improve the travel experience by capturing sentiments about this perk or that convenience. GoldSpring Consulting went further by ascribing costs and building a model to calculate the price of greater traveler satisfaction. It already produced surprising results about priorities and potentially easy program improvements. The effort sprung from discussions that began…

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David Jonas in 2006 co-founded business media firm ProMedia.travel after ten years as a journalist with Business Travel News. David rejoined BTN in 2010 as executive editor when its parent company acquired ProMedia, and in 2014 co-created The Company Dime. David has a bachelor's degree in communications from Cornell University.