Most business travelers need wheels or rails to get to and from the airport and move around at their destinations. Finding and booking many of the various options is getting easier. Seeing price comparisons before making decisions is the next mile.
Mobile apps provided by Lyft and Uber fill the need for convenient rides throughout the stay. With some exceptions, they don't offer price comparisons with other transport modes.
Now part of Enterprise Holdings, that's what Deem . . .