Hyatt’s ‘Book Direct’ Program Targets Global Distribution Systems

[UPDATE, May 9 2016: Hyatt reversed course on GDS participation for member rates.]

Like two of its rivals before, Hyatt Hotels on Monday announced a marketing and rate program specifically for loyalty program members. The companies are attempting to neutralize online travel agencies. However, unlike Hilton and Marriott, Hyatt's discounted rates of "up to 10 percent" off for Gold Passport members are not available in global distribution systems. Hyatt suggests travel agents go to its website to book the rates.

This breaks bunches of managed-travel . . .

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Author: Jay Campbell

Jay Campbell in 2004 created travel business newsletter The Beat, in 2006 co-founded Travel Procurement magazine and in 2010 integrated them with Business Travel News. He served as editorial director until 2013. Jay made his travel industry media debut in 1993 at the Air Travel Journal of Boston while earning his undergraduate degree in journalism at Boston University.